Another trend I have been noticing in web design is the large number of sites using mascots nowadays. In this post, I will be posting examples of popular sites using mascots, as well as tips and links to tutorials.

What is a Mascot?

It an animal, human or any other kind of object, which is used in the branding of a company/website. They are used to identify a brand, and they typically indicate the kind of ideals the brand represents, for example, friendliness etc. A mascot is usually cute, friendly and sweet, and on occasions, it may also be kind of silly :). Mascots are also used on advertising material.
Another thing to note is that mascots aren’t the same as illustrations. Illustrations may not necessarily be used in the branding of the site, and different illustrations may be used on different pages. But the mascot represents the identity of the site, and it stays the same throughout the site.

Examples of sites using Mascots:

Mailchimp

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Hey, I am going to be posting a series of articles of the trends which have emerged in web design in recent times. I will be covering one trend in each article. This is the first part of the series, and in this part, I will be covering font replacement.

Gone are the days when Designers are limited to using Arial, Helvetica and Verdana in the body of their websites. Although these fonts still dominate, there has been a growing trend among designers to use various font replacement techniques to upgrade the typography of the sites they build by using so called ‘non standard’ fonts on their sites generally for blocks of text and for headings.

Examples

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